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Bibliography by Derek Isa

Page history last edited by Derek Isa 9 years, 4 months ago

Annotated Bibliography Assignment

 

By Derek Isa

 

 1. Brodbreck, Frederic. Cinemetrics - film data visualization. Web. 12 Nov. 2014.

 

Cinemetrics is a digital tool used to analyze full-length films by the whole, as opposed to scene-by-scene format.  Analyzing films in this manner allows for the viewers to look at the movie as a whole in a singular visual item.  This visual representation of the movie includes color schemes, editing techniques, and motion schemes.  Each segment on the cinemetrics wheel covers around 10 shots from the movie.  For the ‘motion’ of the movie, each segment moves a certain amount in relation to how much movement occurs in the 10-shot-scene.   For example, an action film will have a more lively cinemetrics structure than a documentary about landscapes.  The tool uses the data obtained from DVD files in order to look at specific structures of the movie: visual, audio, subtitles, etc.

 

For a project comparing franchises of films and its success, cinemetrics will help users find correlations between the mood or tone of a film and its relative success.  For example, the Harry Potter series grows progressively darker following the first two films where there is a more child-like tone to the movie.  The Chronicles of Narnia, on the other hand, all retain a certain child-like element to its mood, which may correlate to a disappointment in audience reception.  The Chronicles of Narnia thoroughly addressed the child audience with bright colors and stagnant motion. Harry Potter, on the other hand, draws in a broader range of preteens who grew up with the first two movies, to adults who follow the novels avidly.  This tool will allow for a visual look at different film techniques and styles used in both of these franchises.

 

 


2. Sragow, Michael. "The secret to Harry Potter's success." The Baltimore Sun. 11 July 2011. Web. 12 Nov. 2014.

 

This article, titled “The secret to Harry Potter’s success” by Michael Sragow, formulates and hypothesizes what factors ultimately led to the triumph of the storied franchise.  Sragow released this article following the premier of the final film of the Harry Potter series: Harry Potter and the Deathly Hallows Part 2.  Sragow repeatedly stresses the importance of a diverse audience to the renowned novels and movies.  The audience ranges from males to females, from jock to nerd, and from college students to families.  The franchises’ ability to draw in such a wide variety of viewers, according to Sragow, stems from the story created by author J.K. Rowling.  The British writer chose a male lead because research shows that girls are more likely to read stories with a boy lead than vice versa.  In addition, Rowling created a tough, ingenious, and cunning girl to follow Harry during his adventures.  Not only did the author use a boy as her lead but, as Sragow hypothesizes, “a real boy” whom readers can relate to easier.  All of these suggestions can be used to dissect some possible reasoning and understanding of what exactly made the franchise so successful.  The other aspect to include in the success of the franchise is the adaptation of book to film, which Sragow believes hinges on the ability to “[hit] home to boys and girls equally and simultaneously.”  Achieving this result comes from how closely the film follows the novels.

 

 


3. Gruzd, Anatoliy. Netlytic.org. 2006. Web. 12 Nov. 2014.

 

Netlytic is a next level tool that takes a step up from the umigon tool, which allows for users to analyze sentiment in tweets.  This tool allows for a broader and more generalized analysis of social media trends.  The basis of Netlytic is focused on a ‘cloud-based’ system that analyzes text and social networks from ‘large volumes of text.’  The tool takes conversations from sites such as Twitter (like Umigon), Youtube comments, blogs, other online forum discussions, and chats from a variety of sites.  The purpose behind Netlytic is to better understand the interactions among large groups using these online sites.  A use of this tool can learn about what people are talking about, who is talking to whom, and how often they are talking on a certain site.  Users register for an account and are then allowed the ability to import datasets manually or by linking their Netlytic account to personal Twitter, Youtube, Facebook, Instagram, or other social media sites.  The data is then put into a preview for the user, which they can then edit to fit their desired requirements.  The user may then perform a text analyst of the dataset using keywords they select themselves.  A network analysis will then be performed that will discover the interconnectedness of conversations within the site.  Finally, the tool allows the user to report and share their findings on social networks and present them in a visual diagram.  Netlytic will help with the research of film or book success by analyzing the conversations occurring on different social media sites through keywords.  It will also allow a look into the social impact a film or any other phenomenon has on a society.

 

 


4. Levallois, Clement. Umigon: sentiment analysis on Tweets based on terms lists and heuristics. June 2013. Web. 12 Nov. 2014.

 

Umigon is a sentiment analysis tool used to examine the sentiment (positive or negative) of tweets on Twitter.  By searching keywords, hashtags, or usernames, users receive a collection of tweets based off of these parameters with each word of the tweet denoted by either a negative, positive, or neutral sentiment.  Tweets can also be entered in manually line-by-line in order to analyze a certain tweet.  When searching for a hashtag, Umigon gives you data such as the number of tweets analyzed, percent positive, percent negative, and percent promoted.  A table of the tweets also appears with the author of the tweet, the tweet itself, and the identification of sentiment.

 

When analyzing the success of a recently released film, researches can use Umigon as a possible resource to discover how positively audiences are receiving the movie.  However, a few faults do come with using this tool.  The sentiment analysis, as advanced as it is, does not pick up on sarcastic tweets.  While a human can read a tweet and tell right away the tone of the text, an algorithm, like the one used by Umigon, fails to account for this variable.  Also by just going off of words within the tweet, a true fan or positive reaction towards the film might be misconstrued as a negative sentiment.  Though the tool allows for a quick and rather efficient way of analyzing a vast amount of tweets, its faults might be too great to overlook in an analysis.

 

 


5. Swiderski, Adam. 4 reasons Chronicles of Narnia is dying at the box office. Web. 15 Nov. 2014.

 

In an article on a website called Blastr, editor Adam Swiderski hypothesizes four possible reasons for the current decline and failure of the Chronicle of Narnia series.  While Swiderski points out the immense success of the book series and a relatively optimistic first film adaptation, he compares the Narnia series to that of more illustrious success such as Harry Potter, the Lord of the Rings, and Star Wars.  The first point Swiderski hits on is the lack of a singular, driven mind behind the creation of the film series.  The Blastr editor notes that the films have experienced “changes in writers, directors, and even studios” throughout the production of the movies.  This discontinuity in a foundational direction the films are headed towards gets compared to the creators of Harry Potter (J.K. Rowling) and Star Wars (George Lucas).  Swiderski’s second point of criticism is the plain lack of interesting plot within the film, calling upon the fact that Narnia has such a Christianity undertone that does not attract audiences today.  The third theory this article presents is that the movie timeline chugs along far too slow for viewers to stay interested in the plot line.  While the Harry Potter series used eight films to tell its story, the franchise was producing films every year, as opposed to Narnia, which produces a film every three years.  Finally, Swiderski feels the lack of connection between the movies creates a falling out with the audience because there is basically nothing to return for since the focus on a character shifts from movie to movie.  When directly comparing Narnia to Harry Potter, the amount of factors that impact the relative success of the book-to-film adaptations reaches far beyond four reasons.

 

 

 

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